Archive for the ‘Linkedin’ Category


With 161 million users in over 200 countries and territories, 5 million of them in Canada and 63 million in the US, it’s obvious why you should consider LinkedIn. This post talks about who is using LinkedIn and for what, then gets right down to the nuts and bolts of using the free version of LinkedIn.

How Many People Use Linkedin, and Where Are They?

I went directly to the nice folks at LinkedIn for usage info. Unless otherwise stated data is as of March 31, 2012. http://press.linkedin.com/about

  • LinkedIn operates the world’s largest professional network on the internet with 161 million members in over 200 countries and territories.
  • People are signing up to join LinkedIn at a rate of approximately 2 new members per second.
  • Sixty-one percent of LinkedIn members are located outside of the United States.
  • There were more than 5 million LinkedIn users in Canada as of January 19, 2012.
  • There are just under 63 million LinkedIn users in the US.
  • LinkedIn is currently available in seventeen languages.

FACTOID: In the last week of March 2012, 22 per cent of unique visiting LinkedIn members came from mobile devices.

What is LinkedIn Used For?

  • The most common uses of LinkedIn are job searching, hiring, industry networking, networking with co-workers, keeping in touch, and business promotion, with usage differing at different career stages.
  • Recruiters use LinkedIn to find and screen candidates.
  • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on track to surpass 5.3 billion in 2012.
  • LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.
  • More than 2 million companies have LinkedIn company pages. LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.

USAGE OF LinkedIn BASED ON CAREER STAGE
http://mashable.com/2011/07/09/linkedin-infographic/

Entry Level

Top Executive

Job search

24%

9%

Co-worker networking

23%

13%

Industry networking

19%

22%

Keeping in touch

19%

18%

Business promotion

6%

20%

Hiring

4%

12%

How do I Get Started on LinkedIn?

Superficially, your LinkedIn presence consists of your profile and your LinkedIn connections. You search your connections to find jobs, people to hire, consultants to retain, experts to consult, and references. Other users search their connections for the same things.

Getting Ready for LinkedIn

  • Go get a professional headshot (by definition, that’s a close-up) and don’t forget to smile. Dress as you would for a job interview or meeting with a potential client. Don’t get a glamour shot unless your industry is, well, glamorous.
  • Dig out your résumé or cv. Cross off jobs that are irrelevant to your career path. You won’t be needing those on LinkedIn. Make sure it is up to date.
  • Identify potential references—lots of them. Figure out what you’d like each one to say.
  • Come up with a list of keywords that describe your expertise and skills.
TIP:  LinkedIn formatting is automatic, and LinkedIn does not have a spell check fashion, so I prefer to create long sections in Word, then cut and paste. The only Word formatting I have found to carry over is the bulleted list.
Creating Your LinkedIn Profile

Once you set up your LinkedIn account, you will need to create your profile.

Your public profile includes the following:

Your Name The name you are known by professional. You have the option of adding your maiden name.

Display Choose to display YOUR FULL NAME.

Headline Describes what you are. Be sure to include your most important keywords. Mine says “PR and Marketing Consultant.”

Location and Industry

Open Link Joining the OpenLink network allows anyone on LinkedIn to send you a message or job opportunity for free, without an introduction or InMail (paid service).

Update This is where you post your news – stuff like a new blog post or publication—you get the idea.

Current Your current position

Past List of your previous positions

Education Just what and where and when—no other details

Recommendations These have to be created for you by other LinkedIn users. More on this in a later post.

Connections The number of LinkedIn users who have agreed to be part of your LinkedIn network. Later on in this post, I discuss how to get your first connections.

Links to your websites This is where you list your professional websites and blogs. Right clicking on “other” opens up a new field where you can personalize the name of your website. This could be your company name, website name, call to action, or a description of your website. Mine says “Social Media for New Users.” It could say “Click here to learn social media basics.”

Link to your twitter account

Public Profile. This is your LinkedIn account address. Take a minute to personalize it. Mine is http://ca.linkedin.com/in/judymsnowprandmarketing

The following information is only visible to members of your LinkedIn network.

When you create your profile, you can rearrange the order of the following parts to present yourself in the best light possible.

Sections Fill out the sections that apply to you.

  • Certifications
  • Courses
  • Languages
  • Projects
  • Publications
  • Test Scores

Applications Choose any applications you feel might prove helpful.

  • Blog Link
  • Box.net Files
  • Creative Portfolio Display
  • E-Bookshelf
  • Events
  • Google Presentation
  • Lawyer Ratings
  • Legal Updates
  • My Travel
  • Polls
  • Projects and Teamspaces
  • Reading List by Amazon
  • Real Estate Pro
  • SAP Community Bio
  • SlideShare Presentations
  • WordPress

Summary You have 1000 characters in which to tell—and sell—your story.

Experience Current and previous employment relevant to your career path. Here you can add details about what you did in each position.

Skills & Expertise Keywords, keywords, keywords!

Education Once again, you can add details here.

Honours and Awards

Organizations Your professional and business affiliations

Volunteer Experience and Causes

Additional Information

  • Websites
  • Twitter
  • Groups and Associations—These are LinkedIn groups, which I will discuss in a later post.

Personal Information

  • Phone Number
  • Address
  • IM
  • DOB
  • Marital Status

Contact For

In this section you flag the kinds of contacts you are willing to entertain on LinkedIn.

  • Career opportunities
  • Consulting offers
  • Job inquiries
  • Expertise requests
  • Reference requests
  • Getting back in touch

Proofread. Proofread. Proofread. Errors in spelling and grammar are a big turnoff for potential employers and clients.

How to Find Your First LinkedIn Connections

Go through your address books, and identify potential contacts. Look over your résumé or cv to remind yourself of contacts with previous employers and schools. Make a list of your previous clients. Go through membership directories for the organizations to which you belong to identify people you know. Now search for each individual you have identified on LinkedIn. Whenever you find someone, invite them to join your network. Personalize each invitation to remind them of how you know each other.

When someone accepts your invitation, you can see their full profile, including their list of connections. Each time someone accepts your invitation, comb their connections for people you know. Then invite those people.

Invite people who are relevant to your career path, including potential references. You can only issue 3000 invitations.

TIP: Don’t connect your Twitter account to your LinkedIn account as most of your LinkedIn connections will not want to receive all your tweets. (If they do, they’ll follow you on Twitter!)

Next Time

LinkedIn Groups, Recommendations,  LinkedIn Experts to Follow on Twitter, and the importance of consistancy.

Please leave a comment if you have any questions about starting out on LinkedIn, or any suggestions for improving the early LinkedIn experience.

Advertisements

This blog chronicles my journey as a 23-year veteran of PR and marketing as I come to terms with social media. This is part 3 of my 3-part series on using Twitter.

Part I, 6 Steps to Embracing Twitter Successfully or Don’t Be an Egghead, talked about
• the best way to set up a Twitter account
• how to listen to the Twitter stream
• how to Tweet

Part 2, So You’re on Twitter—Now What? addressed
• how to write a good tweet
• how to retweet
• the importance of setting up notifications
• saying thank you
• favorites
• gaining followers
• hashtags
• trending topics
• common Twitter jargon
• the best time to tweet

This final instalment deals with organizing your followers, making the most of 140 characters, and the least (and most) retweetable words.

Organizing Your Tweeps (Followers) with Lists

I don’t know about you, but I follow a wide variety of people on Twitter—reporters, news outlets, PR types, bloggers, social media types, marketers, publications, politicians, people who talk about politics, people from the part of Canada where I live, funny people, and a handful of celebrities.

I follow more than a thousand tweeps, many of whom communicate for a living, so they tweet a lot. Let’s just say listening to the whole disorganized steam is overwhelming.

I’ve been looking for something to help me manage my Twitter account. I gave Tweetdeck a try, but I just couldn’t get the lists to work for me. So based on a recommendation from Memorial University marketing professor @lylewetsch, I signed up for the free version of HootSuite.

What HootSuite Does: HootSuite is a social media management system created by Ryan Holmes of Vancouver, Canada in 2008. In HootSuite, you interact with a dashboard, which allows you to manage multiple social media accounts. Currently HootSuite supports Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace, Ping.fm, and WordPress. Using HootSuite’s App Directory, you can also use HootSuite to manage Tumblr, Trendspottr, Constant Contact, Digg, Flickr, Get Satisfaction, InboxQ, and YouTube. While I have loaded all my social media accounts into HootSuite, so far I am only using it to manage my Twitter account.

According to Wikipedia, as of January 2012 HootSuite has over 3 million users and over 700 million messages sent. In other words, it’s popular. Amongst other things, that means there’s lots of support.

Get Going on HootSuite: Once you’ve signed up on HootSuite, you begin by creating a tab on your Hootsuite dashboard for each of your social media accounts. You’ll need to sign into each account and give HootSuite access. Within each tab, you can create 10 lists. The default Twitter lists are your Home Feed, Mentions, Direct Messages, Sent Tweets, and Your Tweets Retweeted. Besides managing your Twitter stream, you can tweet, shorten links, and schedule tweets from within HootSuite.

Personally, I’d really like to know if there’s any way to create more than 10 lists for the same Twitter account within HootSuite. Suggestions? If so, please leave a comment!

HootSuite Lets You Manage More Than One Account on a Network: If you have more than one account on a social network (say Twitter accounts for personal use, school, your employer, and for freelance work), you can manage them all from the same HootSuite dashboard.

Setting Up Lists on HootSuite: Set up lists by clicking on Add Stream on the upper left-hand side of the dashboard. Start by selecting the profile (account name) and the type of stream (eg., home feed, mentions, direct messages). You can also choose to set up lists in which to carry out searches, search on keywords, or create your own lists.

If you choose to set up your own list, you can make it either public or private. If you choose to make a list public, your contacts will be notified that they have been added to your list and the name of the list to which they have been added.

Add Your Contacts to Your HootSuite Lists: When you have created your lists, add your contacts.

1. Click on contacts on the left-hand side of your dashboard.
2. Select the Twitter account from which you wish to create the lists
3. Your list of followers and the list of people who you follow will appear.
4. The names of the lists you created will appear.
5. You can add people to your lists by clicking on their avatars and dragging them to the desired list.

TIP: Set up your HootSuite account now before you add any more tweeps. Let`s just say that sorting more than a thousand followers into lists took hours, and hours, and hours.

Making the Most of 140 Characters

140 characters is not a lot of words. And with those handful of words, you are trying to create the kind of content people want to retweet. So I thought I’d share the most and least retweetable words and phrases.

The 20 Least Retweetable Words as identified by award-winning social, search, and viral marketing scientist Dan Zarrella in a study he conducted in 2009:

• Game
• Going
• Haa
• Lol
• But
• Watching
• Work
• Home
• Night
• Bed
• Well
• Sleep
• Gonna
• Hey
• Tomorrow
• Tired
• Some
• Back
• Bored
• Listening

The 20 Words and Phrases Most Likely to be Retweeted as identified by award-winning social, search, and viral marketing scientist Dan Zarrella:

• You
• Twitter
• Please
• Retweet
• Post
• Blog
• Social
• Free
• Media
• Help
• Please retweet
• Great
• Social media
• 10
• Follow
• How to
• Top
• Blog post
• Check out
• New blog post

Next Time . . . Getting Started on LinkedIn

Are you already on LinkedIn? Do you have LinkedIn tips to share? Do you have LinkedIn challenges you’d like solved? If so, please leave a comment . . . I’d really like to know.


As a 51 year old who has worked in communications and marketing for 23 years, I am ashamed to admit how little I know about social media. And it is cold comfort to know I am not the only communications professional to find herself in this boat.

I am one of those PR/marketing types who subscribes to the school of “everything is marketing,” from the sign outside your shop to the way you answer the phone to your YellowPages listing (snicker). So for me to lack a command of social media is embarrassing, to say the least. Career limiting, you might say. Clearly, this has to change.

So this is where I am right now.

Websites. The grand-daddy of social media. Websites I get. I developed my first big website in 1996, and my second in 1999. Many more have followed. Websites are about words. They’re about logic. They’re about content and links to other, related content. With a few great pictures tossed in. And by 2001, I had even managed to grasp the [now] obvious benefits of advertising on other organizations’ websites—organizations that were popular with and followed by my audiences/publics/segments, whatever the hell you want to call ‘em. Thanks to my ex-husband, I developed a rudimentary understanding of SEO (aka search engine optimization for my fellow Ludites) early on. Just don’t ask me about Google Panda, ‘cause I got nothing to say. Yet.

E-mail. One of my true loves. Direct mail without all those envelopes, labels, and stamps to lick. Why god created Blackberries. That and texting, which I reserve for communicating with my teenagers [insert eyeroll here]. I am relieved to hear e-mail is alive and well as a marketing and communications tool. What I need to learn is how to tie it together with everything else.

Facebook. That’s where I go to share funny pictures, good jokes (especially jokes about language, pr, and marketing), and to comment on, and share, news stories I find interesting. With my FRIENDS. You know, people with whom I am well acquainted. But use it for work. Not a clue. This . . . must . . . change.

YouTube.  I really enjoy watching videos of animals doing ridiculous things. Yup. I’m one of THOSE people. Obviously, I do realize that businesses and causes exploit YouTube to great effect. Something else I need to get my head around.

LinkedIn. 64 connections and counting. Pretty good profile, if I do say so myself. Nice headshot. I do work in PR after all. Pretty soon I hope to start using it as something more than a place to park my cv.

Twitter. I know Lady Gaga (20+ million followers) and Justin Bieber (18+ million followers) are the people to beat! That’s the competitive, marketing type coming out in me. I’ve signed myself up for a twitter account. I follow a company, and I had (please notice the tense) a follower.  Years ago when I decided to set up a personal e-mail account, I used my somewhat unusual maiden name judy_cheater@yahoo.ca. This is the e-mail address I used for my twitter account. Based on my e-mail address (how do they do that?) I acquired my one-and-only follower @YouGotCheatedOn. Today I will start following people. Tomorrow, perhaps someone will follow me.

Pinterest. Got an account there, too. Figure I’m going to post the memes I like from www.icanhascheezburger.com on Pinterest. Duh. Thanks to my thirteen year old for explaining what a “meme” is. Suspect this will be the last tool I add to my professional kit.

And that leads me to blogs. I don’t blog. Even more embarrassing, I don’t read other people’s blogs with the exception of two great Newfoundland and Labrador blogs, “John Gushue Dot Dot Dot” (www.johngushue.typepad.com) and Ed Hollett’s “The Sir Robert Bond Papers” (www.bondpapers.blogspot.com). How old am I? I’m so old my second version of the CP Stylebook makes no reference to blogs. I read books and magazines (and not, for the most part, the serious variety that improve your mind). I watch and read and listen to news, mostly the real kind. I read all kinds of stuff about marketing and communications. I even read some websites. But  I don’t understand why people blog or why people read blogs. Now it looks like I’m going to have to eat those words – and post them. So here I am. And here you are.

As the 100th anniversary of the Titanic approaches (www.receivingtitanic.com),  I am determined not to go down with the ship. I figure I have at least 15 good years of work left in me, so would somebody please throw me a life buoy.

There’s the rub. Nobody’s going to throw me a life buoy.  Instead, I fear I’m going to have to build myself a nice, cushy social media raft.

So this blog is about that journey, a journey to discover how to master social media as a set of tools and integrate them with all the other marketing and communications tools in my possession. I’m hoping some of the old hands – the masters of these tools—will throw me an occasional lifeline. And I hope I can be of some help to others who relate all too well to my little diatribe, those who want and need to make this trip themselves, the trip to communications in the 21st century.

So from here on in I promise a lot less personal revelation and a lot more simple, concrete suggestions for how those of us with our feet stuck in the 20th century can sink our teeth into the 21st.