Posts Tagged ‘optimal strategy’


Ok. Ok. I know a three-part series is supposed to have like, three parts. But as I was clueing up number three, I found more interesting stuff; and I just had to share.

How to Get More Retweets

According to @danzarrella of Hubspot, his analysis of a significant amount of data shows the following 6 things affect the likelihood of being retweeted:

  1. Tweeting links (60% to 80% of your tweets should contain links)
  2. Tweeting about Twitter
  3. Tweeting something new – either the content or the language should be unusual
  4. Asking for the retweet (I personally don’t agree with this one, unless it’s for a good cause, because I think it breaches the unwritten rules of Twitter etiquette.)
  5. Tweeting when Twitter and other social media are relatively quiet (see below)
  6. Tweeting about something other than yourself


FACTOID:
Did you know according to bit.ly, the half-life of a link on Twitter is 2.8 hours?

Best Times to Post (According to bit.ly)

Based on the amount of traffic that links posted through bit.ly received, bit.ly explored how content goes viral on Twitter, particularly how the day and time something is posted affects the amount of attention it gets.

Posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm EST Monday-Thursday). Avoid posting after 8pm EST. And according to bit.ly, don’t bother posting after 3pm EST on a Friday since “as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.”

The peaks of Twitter activity fall before the optimal time to post. The peak traffic times for Twitter are 9am through 3pm EST, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention. This is why I think posting on the weekends may have some merit.

For the most complete guide I have found on the best time to tweet, check this out: http://blog.tweetsmarter.com/retweeting/when-is-the-best-time-to-tweet/ I found the advice on using tools to check when your followers are online and active particularly helpful.

FACTOID: The UK now has 10 million active Twitter users, and 80% of them connect via mobile. http://www.mediabistro.com/alltwitter/twitter-uk_b22568

A Simple and Realistic Approach to Measuring Your Success on Twitter

Dave Larson of @tweetsmarter suggests using your RCEF to measure your success on Twitter. Your RCEF is calculated as follows:

  1. (R)etweeted
  2. (C)licked on your links
  3. (E)ngaged, commented, or replied
  4. (F)avorited


Wanna Learn More About Twitter? Follow these guys 
@Tweetsmarter

10 Things that Affect CTR (Click Through Rate)

Once again, I turn to @danzarrella of Hubspot. After analyzing 200,000 link-containing tweets, these are Dan’s conclusions.

  1. Using hashtags in Tweets makes little or no difference in CTR.
  2. Daily is out, the signature of popular content curation service paper.li, drives CTR. Check out http://paper.li/introduction.html for more information about paper.li.
  3. Using via increases CTR.
  4. Using the @-mention increases CTR. paper.li tweets typically contain 3 @-mentions.
  5. Using RT drives CTR.
  6. Please increases CTR.
  7. Tweets using check as in “check out such-and-such a link” have a higher CTR.
  8. Tweets with @addthis have a lower CTR.
  9. Using marketing in a tweet lowers the CTR.
  10. Tweets with @getglue also have a lower CTR.


So in theory the following hypothetical tweet should create the perfect Twitter storm:
RT @judymsnow Please check out Daily is out! bit.ly/xxxxxxx via @danzarrella

A Little More Twitterspeak

Twitosphere: All Twitter users in the community of tweeters.

Twitterage: When an individual or the community displays rage at a twitter post

And my personal favorite, Twitterpated: Overwhelmed with Twitter messages

Where to Get Those Text Symbols

Ever wondered where people find those text symbols? Check out
http://tools.tweetsmarter.com/TweetMaker/NEWindex.htm

Next Time

And I pinky swear my next post will be about the best way to start on LinkedIn.

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