Posts Tagged ‘social-media’


Ok. Ok. I know a three-part series is supposed to have like, three parts. But as I was clueing up number three, I found more interesting stuff; and I just had to share.

How to Get More Retweets

According to @danzarrella of Hubspot, his analysis of a significant amount of data shows the following 6 things affect the likelihood of being retweeted:

  1. Tweeting links (60% to 80% of your tweets should contain links)
  2. Tweeting about Twitter
  3. Tweeting something new – either the content or the language should be unusual
  4. Asking for the retweet (I personally don’t agree with this one, unless it’s for a good cause, because I think it breaches the unwritten rules of Twitter etiquette.)
  5. Tweeting when Twitter and other social media are relatively quiet (see below)
  6. Tweeting about something other than yourself


FACTOID:
Did you know according to bit.ly, the half-life of a link on Twitter is 2.8 hours?

Best Times to Post (According to bit.ly)

Based on the amount of traffic that links posted through bit.ly received, bit.ly explored how content goes viral on Twitter, particularly how the day and time something is posted affects the amount of attention it gets.

Posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm EST Monday-Thursday). Avoid posting after 8pm EST. And according to bit.ly, don’t bother posting after 3pm EST on a Friday since “as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.”

The peaks of Twitter activity fall before the optimal time to post. The peak traffic times for Twitter are 9am through 3pm EST, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention. This is why I think posting on the weekends may have some merit.

For the most complete guide I have found on the best time to tweet, check this out: http://blog.tweetsmarter.com/retweeting/when-is-the-best-time-to-tweet/ I found the advice on using tools to check when your followers are online and active particularly helpful.

FACTOID: The UK now has 10 million active Twitter users, and 80% of them connect via mobile. http://www.mediabistro.com/alltwitter/twitter-uk_b22568

A Simple and Realistic Approach to Measuring Your Success on Twitter

Dave Larson of @tweetsmarter suggests using your RCEF to measure your success on Twitter. Your RCEF is calculated as follows:

  1. (R)etweeted
  2. (C)licked on your links
  3. (E)ngaged, commented, or replied
  4. (F)avorited


Wanna Learn More About Twitter? Follow these guys 
@Tweetsmarter

10 Things that Affect CTR (Click Through Rate)

Once again, I turn to @danzarrella of Hubspot. After analyzing 200,000 link-containing tweets, these are Dan’s conclusions.

  1. Using hashtags in Tweets makes little or no difference in CTR.
  2. Daily is out, the signature of popular content curation service paper.li, drives CTR. Check out http://paper.li/introduction.html for more information about paper.li.
  3. Using via increases CTR.
  4. Using the @-mention increases CTR. paper.li tweets typically contain 3 @-mentions.
  5. Using RT drives CTR.
  6. Please increases CTR.
  7. Tweets using check as in “check out such-and-such a link” have a higher CTR.
  8. Tweets with @addthis have a lower CTR.
  9. Using marketing in a tweet lowers the CTR.
  10. Tweets with @getglue also have a lower CTR.


So in theory the following hypothetical tweet should create the perfect Twitter storm:
RT @judymsnow Please check out Daily is out! bit.ly/xxxxxxx via @danzarrella

A Little More Twitterspeak

Twitosphere: All Twitter users in the community of tweeters.

Twitterage: When an individual or the community displays rage at a twitter post

And my personal favorite, Twitterpated: Overwhelmed with Twitter messages

Where to Get Those Text Symbols

Ever wondered where people find those text symbols? Check out
http://tools.tweetsmarter.com/TweetMaker/NEWindex.htm

Next Time

And I pinky swear my next post will be about the best way to start on LinkedIn.

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This blog chronicles my journey as a 23-year veteran of PR and marketing as I come to terms with social media. This is part 3 of my 3-part series on using Twitter.

Part I, 6 Steps to Embracing Twitter Successfully or Don’t Be an Egghead, talked about
• the best way to set up a Twitter account
• how to listen to the Twitter stream
• how to Tweet

Part 2, So You’re on Twitter—Now What? addressed
• how to write a good tweet
• how to retweet
• the importance of setting up notifications
• saying thank you
• favorites
• gaining followers
• hashtags
• trending topics
• common Twitter jargon
• the best time to tweet

This final instalment deals with organizing your followers, making the most of 140 characters, and the least (and most) retweetable words.

Organizing Your Tweeps (Followers) with Lists

I don’t know about you, but I follow a wide variety of people on Twitter—reporters, news outlets, PR types, bloggers, social media types, marketers, publications, politicians, people who talk about politics, people from the part of Canada where I live, funny people, and a handful of celebrities.

I follow more than a thousand tweeps, many of whom communicate for a living, so they tweet a lot. Let’s just say listening to the whole disorganized steam is overwhelming.

I’ve been looking for something to help me manage my Twitter account. I gave Tweetdeck a try, but I just couldn’t get the lists to work for me. So based on a recommendation from Memorial University marketing professor @lylewetsch, I signed up for the free version of HootSuite.

What HootSuite Does: HootSuite is a social media management system created by Ryan Holmes of Vancouver, Canada in 2008. In HootSuite, you interact with a dashboard, which allows you to manage multiple social media accounts. Currently HootSuite supports Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace, Ping.fm, and WordPress. Using HootSuite’s App Directory, you can also use HootSuite to manage Tumblr, Trendspottr, Constant Contact, Digg, Flickr, Get Satisfaction, InboxQ, and YouTube. While I have loaded all my social media accounts into HootSuite, so far I am only using it to manage my Twitter account.

According to Wikipedia, as of January 2012 HootSuite has over 3 million users and over 700 million messages sent. In other words, it’s popular. Amongst other things, that means there’s lots of support.

Get Going on HootSuite: Once you’ve signed up on HootSuite, you begin by creating a tab on your Hootsuite dashboard for each of your social media accounts. You’ll need to sign into each account and give HootSuite access. Within each tab, you can create 10 lists. The default Twitter lists are your Home Feed, Mentions, Direct Messages, Sent Tweets, and Your Tweets Retweeted. Besides managing your Twitter stream, you can tweet, shorten links, and schedule tweets from within HootSuite.

Personally, I’d really like to know if there’s any way to create more than 10 lists for the same Twitter account within HootSuite. Suggestions? If so, please leave a comment!

HootSuite Lets You Manage More Than One Account on a Network: If you have more than one account on a social network (say Twitter accounts for personal use, school, your employer, and for freelance work), you can manage them all from the same HootSuite dashboard.

Setting Up Lists on HootSuite: Set up lists by clicking on Add Stream on the upper left-hand side of the dashboard. Start by selecting the profile (account name) and the type of stream (eg., home feed, mentions, direct messages). You can also choose to set up lists in which to carry out searches, search on keywords, or create your own lists.

If you choose to set up your own list, you can make it either public or private. If you choose to make a list public, your contacts will be notified that they have been added to your list and the name of the list to which they have been added.

Add Your Contacts to Your HootSuite Lists: When you have created your lists, add your contacts.

1. Click on contacts on the left-hand side of your dashboard.
2. Select the Twitter account from which you wish to create the lists
3. Your list of followers and the list of people who you follow will appear.
4. The names of the lists you created will appear.
5. You can add people to your lists by clicking on their avatars and dragging them to the desired list.

TIP: Set up your HootSuite account now before you add any more tweeps. Let`s just say that sorting more than a thousand followers into lists took hours, and hours, and hours.

Making the Most of 140 Characters

140 characters is not a lot of words. And with those handful of words, you are trying to create the kind of content people want to retweet. So I thought I’d share the most and least retweetable words and phrases.

The 20 Least Retweetable Words as identified by award-winning social, search, and viral marketing scientist Dan Zarrella in a study he conducted in 2009:

• Game
• Going
• Haa
• Lol
• But
• Watching
• Work
• Home
• Night
• Bed
• Well
• Sleep
• Gonna
• Hey
• Tomorrow
• Tired
• Some
• Back
• Bored
• Listening

The 20 Words and Phrases Most Likely to be Retweeted as identified by award-winning social, search, and viral marketing scientist Dan Zarrella:

• You
• Twitter
• Please
• Retweet
• Post
• Blog
• Social
• Free
• Media
• Help
• Please retweet
• Great
• Social media
• 10
• Follow
• How to
• Top
• Blog post
• Check out
• New blog post

Next Time . . . Getting Started on LinkedIn

Are you already on LinkedIn? Do you have LinkedIn tips to share? Do you have LinkedIn challenges you’d like solved? If so, please leave a comment . . . I’d really like to know.